The beginning of Earthlife in 1996 was for me, a culmination of a lifelong passion for the land and soil improvement. This company realises the ultimately very simple and effective solution to all issues of soil quality, that have tested the resilience of the horticultural industry for many years. Mineral depletion and particularly trace mineral depletion was identified as a major problem affecting the quality of our soils. The Earth Summit Report identified a decline in mineral content of soils in the order of 55% to 85%. The other critical issue was improving the water holding capacity of soils in order to improve quality and plant health. Earthlife embarked on an extensive research and development programme involving expert soil scientists and microbiologists, conducted exhaustive field trials employing various materials and technologies to develop their comprehensive range of products that significantly improve water retention and mineral balance in affected soils.